Small business is taken a different shape as Internet had made it obvious that a website can be an asset to any business any where in the world as potential customer and already existing buyer can be informed on any new products and service .
When you consider the continual growth in numbers of Internet users and the growth of companies that are on the Internet, some of which may be your competitors, it could cost you NOT to have a web site. Website of a small business lets people know that you’re serious about your business and ready for business,it will help boost sales let people know you exist.
A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.
website means that there are a whole lot of eyeballs that could be visiting and interacting with your small business’s website – if you had one.
Just last week I was visiting a cloths website I wanted to purchase jeans and shirt instead of ordering it online from the seller. I was so excited to find a store within a mile from me.when i searched for them, but they didn’t have a website i was totally disappointed.
I could’ve called them, but I didn’t feel like it since I was on my computer. How much easier it would have been for me (a potential customer) to learn about that store if that retailer had a website?
Instead of calling, I decided to look up the next nearest store (which I think many consumers would do.) They had a website with the information I needed and more. They had their hours, location and the best part of their website was that they had photos of their store (so I knew what it looked like) plus they noted that they had “on site parking.
The reasons is adumbrated below.
1.WEBSITE WILL GIVE YOUR SMALL BUSINESS CREDIBILITY
People are using the internet to search for the products or services they need.website will give your business an expert picture which will rouse significantly more noteworthy certainty.. This is particularly beneficial since even if you have a store front to promote your products or service but without website potential customers will go to your competitors that have one.
2. Website provides social proof.
A Survey search show that 90% of consumers claim that online reviews influence their buying decisions. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3 Business website gives you another marketing channel.
Having a business website gives you an automatic internet presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. (Of course, how many eyes your billboard attracts will depend on your conscious marketing efforts to get people’s attention, such as Search Engine Optimization, blogging, using social media, and online advertising.
4 Business website gives you another opportunity for data collection.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer.
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
5 Business Website save your money.
If you think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $80 a month and, in some cases, as little as $30. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
6 Business Website makes it possible to Target a wider market share
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
7 Business website help to improved customer service
it help to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
8 Showcase your products and services.
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
9 Your competitors all have company websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
10 Business Website help to Build good Customer relationships
You can find value in having an online presence by building relationships with customers via your website by sending them monthly emails or newsletters to stay in touch.
It is easier to get people to visit your website and understand about your business. It is also a great customer service tool where customers can reach you 24 hours a day, any day of the week, by e-mail.